Designing a Fund Built on Trust and Transformation
The Community Capital Innovation Fund (CCIF) needed a bold yet grounded identity — one that would signal credibility to institutional partners while remaining accessible to the communities it aims to serve. Our goal was to develop a modern brand that could hold both.
We began by anchoring CCIF’s brand in clarity, symmetry, and intention. The name itself — Community Capital Innovation Fund — was built to reflect a clear mission and flexible application. From there, we designed a logo system inspired by values:
Community at the center
Capital as a channel, not the goal
Innovation as an evolving upward movement
The Fund as a stable and solid base
The website carried this brand system forward: minimal, high-contrast, symbolic, and scalable — with space to grow into future investor engagement, grantmaking, and storytelling.
Core Brand Strategy Themes
Throughout the process, we worked closely with CCIF’s founder to ensure that every detail — from typefaces to corner radius — felt intentional and aligned. The result is a brand that can scale with confidence while remaining rooted in service.
OUTCOME
The brand system and web platform now support CCIF’s outreach, partnerships, and investment strategy. The site is live at ccifventures.com, positioning the fund as a leader in community-rooted innovation.
